Dulce Vida Tequila is proud to be an official sponsor of University of Texas Athletics, The University of Texas’ alumni association, the Texas Exes and Texas Performing Arts. This partnership allows Longhorn fans, alumni and fine arts patrons the opportunity to learn more about our wide variety of tequilas through various events within the community. This partnership is especially meaningful as it takes place in our home town. Hook Em!

Dulce Vida Tequila is incredibly proud of the current three-year partnership with the Sacramento Kings and the Golden 1 Center. Our tequilas are available in a variety of cocktails around the stadium at Kings home games and Golden 1 Center select events.

Dulce Vida is currently the official and exclusive tequila partner onsite at all Major League Pickleball (MLP) events through the 2025 season. With Dulce Vida being one of the fastest growing tequilas in the country, it only made sense to partner with the fastest growing sport in the U.S. Dulce Vida is an approachable brand for everyone and pickleball is a sport everyone can enjoy!